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The Research Playbook http://researchplaybook.com/
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Written in collaboration with Dr. Ralph Finos
In an earlier post, we talked briefly about near-term and long-term forecasting – Why Do We Forecast?
Near-term Forecasting and Planning
In near-term planning we’re trying to be as accurate as possible about the outcome – regardless of how we get there. The premium is on prediction vs. explanation.
Problems like:
“What are my sales for established products likely to be in the next 6 months?”
Or demand pull considerations in the supply chain: …….
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