Article Submission Best Practice is it Manual or Automated?

There is a good deal of hype out there about automating article submissions to directories; my advice is – caveat emptor [buyer beware]. While it may be possible to automate submissions for a select group of directories, which use the same user interface (UI), the quality directories have unique UIs. Therefore, it may not be desirable. 

Furthermore, the promise of high value back links is a myth. The major search engines (SE) are too smart to fall for these hat tricks. The best practice is to work with fewer directories that are productive, posting the same article across [not within] directories to create views, website traffic, and quality back links. 

However, do not assume that this is a static situation, directories like all sites go up and down on Google page rankings and Alexa scores – so keep an eye on them. Additionally, remember not all directories are created equal with respect to productivity for your particular content. It is not a set-it-up-once and done type of game. However, you can create a process to make it efficient! 

Use a spreadsheet to log the articles you have submitted to each directory and track which articles have been approved. Also, track the numbers of views each directory has produced. You can add other elements to your log, such as reasons for not being approved and the directories current Alexa score – if you care about such information.

An article-marketing log is also a good place to keep your username and passwords for each directory, information you’ll want at your figure tips. It may help to set up a folder for the content (with subfolders for drafts vs. final products) and perhaps a SWIPE file of article ideas. Getting organized and creating a routine process will save time and reduce errors.

P.S. I have achieved expert and platinum status with a number of directories – the secret is to focus on quality… shhh don’t tell anybody.

P.P.S. You can outsource this work and that may well be a good solution for many businesses. Selecting the appropriate partner to help you is a topic we can talk about in the future.

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