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Presenting Results is Not Enough – The End Game is Assimilation

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Research dissemination provides an audience with results through reports and presentations designed to help clients assimilate the information as quickly as possible. Graphical formats are emphasized over tabular data and an executive summary is nearly always provided. 

However, that is often not enough. Dissemination does not guarantee assimilation and is far removed from action.  Remember the purpose of market research is to solve a business problem or provide direction for business initiatives. Simply dropping off the report on the (internal or external) client’s desk does not fulfill that mission. . . . .

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This entry was posted on September 2, 2010 at 1:29 pm and is filed under Market Research, Online Marketing Studies, Research Results. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Presenting Results is Not Enough – The End Game is Assimilation”

  1. Takako Shidemantle Says:
    September 26, 2010 at 7:44 am | Reply

    Where can I download cool theme for WordPress? There are enough cool themes, but sometimes limited to set up. I have tried recent versions of premium and free PremiumNews, Pandora, ShopperPress, Rockwell, also I tried also BlueSense – simple, but optimized for adsense. Rarely we can see something simple but good in options.

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